From Igor of Toms Hardware Germany (not associated with tomshardware.com anymore) - the issue with chipset cooling on the x570 is partly due to the smaller chip size which increases power density. The MSI motherboards (and I assume others) allow you to control the chipset fan curves:
https://www.tomshw.de/2019/06/12/laut-o ... -exklusiv/
Use google translate for English.
MSI x570 chipset fan curve
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Re: MSI x570 chipset fan curve
Thank you for the link. Very useful.
Re: MSI x570 chipset fan curve
Thanks, I was actually curious about the fan customization... some ppl on reddit were giving me odd WTF looks for the question 

Re: MSI x570 chipset fan curve
BIOS control for chipset fan speed for ASRock Taichi from http://www.hwbattle.com/bbs/board.php?b ... kattempt=2
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